Not Just “A Tire”

While this might look like, well, a tire, according to Dan King, vice president Yokahama Tire sales and marketing, “It’s quite possibly the most complete tire ever created.” Given the number of tires that have ever been created, that’s quite a claim.

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While this might look like, well, a tire, according to Dan King, vice president Yokahama Tire sales and marketing, “It’s quite possibly the most complete tire ever created.” Given the number of tires that have ever been created, that’s quite a claim.

Designated the AVID ENVigor, the tire—which goes on sale in March 2010 in 69 sizes, so it is one of Yokahama’s biggest launches ever—it features “Yokohama’s proprietary Adaptive 3D sipes that help maintain water and winter traction; angled groove walls and circumferential grooves that resist hydroplaning; a tapered center rib and unibloc shoulder for stiffness; a six-pitch tread variation for reduced pattern noise; groove-in-groove technology for reduced uneven wear; and an all-new silica compound for excellent fuel efficiency” [whew!] and it is designed for everything from entry-level coupes, sedans, and SUVs.  That’s a lot of vehicles.

So clearly it is more than just, well, a tire.