New Holland U.K.: Design, Manufacturing & Patriotism

Although the T7.210 Auto Command, powered by a 6.7-liter diesel engine and mated to a continuously variable, is decidedly not an automobile, it does have four tires, albeit two sets that differ markedly in diameter.

Although the T7.210 Auto Command, powered by a 6.7-liter diesel engine and mated to a continuously variable, is decidedly not an automobile, it does have four tires, albeit two sets that differ markedly in diameter. The product from New Holland picked up the “Golden Tractor for Design 2011,” thanks to, well, its style, functionality and ergonomics.

As we are getting closer by the day to the Royal Wedding, we thought we’d take a moment to show a tribute to Kate and William that is coming from New Holland, which operates a plant in Basildon, U.K., which picked up a “Highly Commended” award last year for its manufacturing prowess at the Manufacturer of the Year Awards.

New Holland is offering a complementary Union Flag bonnet decal for all of its U.K. customers who pick up a tractor during the month of April, the month of the nuptials.

N

Explains Richard Spencer, New Holland’s marketing manager, “British royal weddings are always a really special occasion, not just for Great Britain, but for millions of people across the world. This is a truly historic event and New Holland—a manufacturer that is proud to build in Britain—recognizes its significance. We want to be there waving the Union Flag in April as we watch British history in the making.”

Somehow we can imagine Prince Charles rolling along on a T7.210. William. . .maybe not.

New Holland, incidentally, is part of Fiat Industrial.