Navigation Proliferates

While installed navigation systems is still not an inexpensive option, according to NAVTEQ, which provides digital map, traffic and location data for use in vehicles, more than 145 vehicle models available in North America—some 43% of all models—integrate real-time traffic capability on their full-screen nav system.

While installed navigation systems is still not an inexpensive option, according to NAVTEQ, which provides digital map, traffic and location data for use in vehicles, more than 145 vehicle models available in North America—some 43% of all models—integrate real-time traffic capability on their full-screen nav system.

Apparently, the “real-time” aspect of the traffic info—which certainly beats “Traffic on the 8s”—is what is exceedingly appealing. NAVTEQ has found that 92% of people with nav systems in their vehicles are interested in real-time traffic capability.

The rise in the deployment is rather remarkable, as this image shows:

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"Traffic-enabled navigation has evolved from being a luxury feature to becoming a crucial component that drivers demand when considering a vehicle purchase. As a result, companies are recognizing the value of making real-time traffic more broadly available to drivers," said Mike Finn, vice president for NAVTEQ Traffic, North America.  "As we can see from the increases in the number of brands and models that are introducing traffic-enabled navigation systems, this technology is becoming the norm in new vehicles."