MINI (more or less) Meets Inception

Anyone who has seen the movie Inception has probably come to the conclusion that reality isn’t what we think it is.

Anyone who has seen the movie Inception has probably come to the conclusion that reality isn’t what we think it is. Well, maybe reality is what it is, but we just don’t really know what’s what.

Which brings us to a new advertisement created for the MINI Countryman by SWAY Studio.

Take a look at it here:

 

Now if you were counting carefully (of course you’d have to be some sort of wizard to do it) you know that there are 317 vehicles shown.

Here’s the question: How many of them are real MINIs?

Three.

Yes, three.

The rest of them were generated by a computer.

The studio used CAD data provided by MINI, then used a variety of software packages (Autodesk 3ds Max, V-Ray, Nuke, Flame, and even Studio’s own Drive-a-Tron) to create the spot.

While it may be hard, at times, to pick out what’s real, it is clear that the commercial is really amazing.