Manufacturing Capacity Added. . .at Rolls-Royce

It is always encouraging to see vehicle manufacturers adding manufacturing capacity, if for no other reason than it indicates that people are buying cars.

It is always encouraging to see vehicle manufacturers adding manufacturing capacity, if for no other reason than it indicates that people are buying cars.

And when the company adding manufacturing capacity is Rolls-Royce, that is a real clue about the world economy.

Specifically, the Goodwood manufacturing facility is having its Assembly Hall expanded by 2,500-square meters. Also, the Surface Finish Centre is being increased in size by more than 640-square meters.

In all, about £10 million is being invested.

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Why? Because Rolls had record sales in 2010. And demand is growing.

And what is interesting about this expansion is that it is being focused on its “Bespoke” operations—meaning the hyper-personalization of what are already hand-crafted vehicles.

Said Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, “I am very pleased to announce our expansion plans. We continue to see increased demand from customers all over the world and the new facilities will allow us to increase the capacity for our hand-built, highly personalised motor cars. This investment demonstrates our confidence in this unique brand, our commitment to our Home at Goodwood - the only place in the world where Rolls-Royce motor cars are built - and signals the next phase in the development of our company.”

Luxury rolls on.