Kia Scores Big @ red dot Again

If there is any doubt that Kia Motors is amping up its design capabilities, consider that since 2009 the company has garnered four red dot design awards.

If there is any doubt that Kia Motors is amping up its design capabilities, consider that since 2009 the company has garnered four red dot design awards. The red dot awards, if you’re not familiar with them, are among the world’s leading honors for designers. The red dots are awarded based on the assessment of an international jury based on such things as innovation, functionality, ergonomics, durability, ecological compatibility, and intuitive handling. The red dot awards are presented at the Design Centre of North Rhine-Westphalia, Germany, as they have since 1955.

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Kia Motors took two red dot awards this year: One for the Kia Sportage compact SUV and one red dot for the Kia Optima sedan.

Previously Kia Motors was awarded for the Kia Soul (2009) and the Kia Venga (2010).

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Said Peter Schreyer, chief design officer, Kia Motors, “We are extremely proud of the red dot awards for the new Kia Optima and Sportage. They are a great acknowledgement of the hard work of our international design teams and an endorsement of our design strategy.”

While some Asian brands have been long criticized for plain-vanilla styling, it is evident that since Kia brought Peter Schreyer on board in 2006, Kia designs are anything but plain.