Jeeps Riding in Style

During a presentation for the 2011 Jeep Grand Cherokee, Mike Manley, president and CEO for the brand, talked about how the vehicle has the legendary off-road capability that Jeep is world renowned for yet a design that would make it appropriate for being parked in the swankiest of valet situations.   Which I took with a large grain of salt.

During a presentation for the 2011 Jeep Grand Cherokee, Mike Manley, president and CEO for the brand, talked about how the vehicle has the legendary off-road capability that Jeep is world renowned for yet a design that would make it appropriate for being parked in the swankiest of valet situations.

 

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Which I took with a large grain of salt. Until earlier this week. During a visit to Monaco—as in the country, not the somewhat forgettable Dodge with that name, although I am confident that there will be more than one rolling down Woodward this weekend for the Dream Cruise—this week, I was surprised to see current-generation Jeep Grand Cherokees parked in valet situations right along with Ferraris and Lamborghinis. Evidently, what those of us in the U.S. see as a daily driver for commuters and stay-at-home parents and the like has a cache of rather impressive proportions. And given the design of the 2011, it is likely to be parked even more out in front than the previous one. (There will be a lot more about the design and engineering of the ’11 in the next issue of Automotive Design & Production.)

Speaking of Jeeps, new of the Wrangler and Wrangler Unlimited on their way for the 2011 model year, as well. According to Manley, “While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features. In addition, Sahara models now feature a stunning, all-new body-color hard top, for customer looking for a Jeep Wrangler with a more premium appearance.”

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While I haven’t seen one in person yet, I’m now willing to believe that there may be something to that “more premium appearance” comment.