It’s Big! It’s Exciting! It Sends a Message

Mark Albert - April 3, 2014

The IMTS balloon made a recent appearance during The MFG Meeting
at the Arizona Biltmore in Phoenix.


These assertions apply equally well to the 2014 International Manufacturing Technology Show (IMTS) and the IMTS hot air balloon, which serves to promote this important industry event and this important message: Manufacturing is clearly on the rise in the Americas.

IMTS show management has announced that the IMTS balloon will appear at festivals across the country leading up to its appearance at IMTS, which takes place Sept. 8 to 13 at Chicago’s McCormick Place.

“The IMTS balloon is an important visual object that supports our brand, big enough to be seen from a distance, and interesting enough to draw people closer,” says Peter R. Eelman, vice president – exhibition and communications at AMT – The Association For Manufacturing Technology. “As long-time IMTS visitors arrive at the South Building and see the balloon outside Chicago’s McCormick Place they break into smiles and say, ‘It's IMTS time!’ For new visitors it’s a visually striking and unexpected image.”

The balloon can be seen at: