Insanely Great

Gary S. Vasilash

The influence of Steve Jobs and Apple on the auto industry cannot be overestimated.

Not only has Apple set the standard for what automotive electric interfaces to the outside world ought to be, what functionality automotive infotainment ought to have, and how “ease-of-use” ought to be defined, it remains a standard that OEMs and suppliers are still working to achieve.


What’s more, Apple is the company that has set the standard for what design ought to be.

A couple of weeks ago I was driving with Kathy Sirvio, Design Manager - Global Chevrolet Color and Trim, and pointed out to her that every designer that I’ve talked with over the past several years has said that Apple design is that which they most admire overall.

She replied, simply, “We’re no different.”

Which underlines the influence that the man has had on what we expect of not only product design, but graphic design, as well. Let’s not forget how the Mac revolutionized how type ought to look on screen, and on what layouts ought to look like.  We are all still trying to achieve what Jobs and his team continued to accomplish.

Jobs grew up when recordings were on vinyl discs, when computers were giant clunky appliances, when all books were on paper. And he changed all that.

The auto industry is still waiting for its Steve Jobs.

That may be a standard that’s never reached.

Our deepest sympathies to his family, his friends, and his colleagues.