Honda Continues Green for Blue

One of the things that seems to get lost in all of the sociopolitical ranting and raving about the environment and the role of automobiles in that realm is the simple fact that it isn’t about us, now.

One of the things that seems to get lost in all of the sociopolitical ranting and raving about the environment and the role of automobiles in that realm is the simple fact that it isn’t about us, now. And while this may strike some as naïve or too touchy-feely, arguably Honda nails it with its new environmental slogan: “Blue Skies for Our Children.”

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This was the same slogan that was used by Honda engineers in the 1970s who developed the CVCC engine—as in “Compound Vortex Controlled Combustion”—which didn’t require a catalytic converter to meet the then-existing emissions regulations.

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Honda is nothing if not an engine company that happens to wrap its engines in a variety of packages. In 2006 Honda management set a goal that it would reduce the CO2 emissions produced by its engines packaged in cars, motorcycles, and power products by 10% by 2010 as compared to the levels of 2000. They met that goal.

And in the spirit of continuous improvement, they’ve now set a new goal: reducing CO2 emissions by 30% by 2020 compared with year 2000 levels. They’re looking at their total supply chain, including production operations.

While there may be disagreement about the contribution of man to global climate change, it is evident that some pretty smart engineers at places like Honda have concluded that if they can do something that may be beneficial to future generations, that’s worth the investment.