Graduate College; Buy a BMW

Clearly after spending a few years working like mad in order to gain an undergraduate or graduate degree, a reward at the end of the road would certainly be nice.

Clearly after spending a few years working like mad in order to gain an undergraduate or graduate degree, a reward at the end of the road would certainly be nice.

Yet because of the credit crisis, banks have tended to be somewhat reticent to lend to people who have even been working for a while, to say nothing of fresh grads. Consequently, the end of the road often has an old beater waiting.

Enter BMW Group Financial Services. “As a captive finance company,” explains Steve Swecker, general manager of sales operations at the financial operation, “we have the capacity to be more flexible than other institutions. We developed the College Graduate program to target one of the most essential customer bases, that of the entry-level buyer. The program provides young professionals the accessibility to our brands based on their ability to pay, rather than a capped allowance.”

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BMW M5: Worth graduating for

Yes, there are some metrics beyond a diploma. But clearly BMW understands that helping young people get into a new or certified pre-owned BMW, MINI or BMW motorcycle will create some serious loyalty.

And maybe this will be an incentive for more people to graduate.