Good News for Toyota—Bet You Didn’t Notice

While looking at the results for the small car performance in the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK [sic] awards, we happened to chance upon an announcement that the organization had made a couple weeks earlier.

While looking at the results for the small car performance in the Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK [sic] awards, we happened to chance upon an announcement that the organization had made a couple weeks earlier.

IIHS announced: “The Ford F-150 and Toyota Tundra are the only large pickups to earn the top rating of good in the Institute's roof strength evaluation that measures occupant protection in rollover crashes. The Nissan Titan is rated acceptable for rollover protection. The Chevrolet Silverado (and twin GMC Sierra), and Dodge Ram are rated marginal. The ratings only apply to crew cab versions of these pickups.”

And in terms of metrics, the Tundra’s roof withstood a force of 4.5 times weight and the F-150—at least those manufactured after February 2011—withstood 4.7 times.

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In toto, both of those trucks earned 2011 TOP SAFETY PICK status because their front, side, and rear evaluations racked up top ratings, too, and they feature electronic stability control.

The thing that caught our attention about this is that here was something good being said vis-à-vis safety and Toyota and it had heretofore gone right by us.

Then in the IIHS TOP SAFETY PICK info for the small cars we see that the 2011 Toyota Prius and the Lexus CT 200h are listed right along with the 2012 Ford Focus and Honda Civic, and the 2011 versions of the Hyundai Elantra and Nissan Juke.

Let’s see: that’s two out of six for Toyota. TOP SAFETY PICK.

And there seem to be some conspicuous absences on that list.

Guess it just goes to show that people like to talk about bad news for companies (and people) and the good news—naw.