GM & Disney: It’s a Small World After All

During General Motors’ contretemps that led to a bankruptcy filing on June 1, 2009, one of the moves that was going to be made in order to help shore up its then-horrific financial situation was the sale of its European Opel operations.

During General Motors’ contretemps that led to a bankruptcy filing on June 1, 2009, one of the moves that was going to be made in order to help shore up its then-horrific financial situation was the sale of its European Opel operations. Given the engineering skills and capabilities that Opel brought to GM, it struck us as an ill-conceived idea, and as it turned out, the sale didn’t go through.

And here we are a couple years down the road and today it was announced by General Motors France and Euro Disney Associates that there is a partnership agreement under which GM’s Opel brand will be the official Disneyland Paris automotive partner for the next two years.

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Given that Disneyland Paris gets more than 15-million visitors per year and has 14,000 employees, there is going to be a lot of visibility for Opel vehicles, including a fleet of Opel Amperas, their version of the Chevy Volt.

The entire Disneyland Paris fleet of vehicles is being switched over to Opels.