GM Appoints Design Director for New China Advanced Studio

Gary S. Vasilash

Bryan Nesbitt, GM International Operations Vice President, Design, who we talked with in the AD&P July-August issue, now based in Shanghai, has a new designer on staff. It’s Wulin Gaowa, who has been named the first Design Director of the GM China Advanced Studio.

Wulin Gaowa

Wulin Gaowa, Design Director, GM China Advanced Studio

That Shanghai studio is focused on meeting the design needs of the Chinese market.

Gaowa’s resume includes stints at the Mercedes-Benz Technology Center in Sindelfingen, Germany, and Italdesign Giugiaro in Moncarieri, Italy. She has a bachelor’s degree in industrial design from the Central Academy of Arts and Design in Beijing and a master’s degree in transportation from Fachhochschule Pforzheim in Germany.

Talking about the appointment, Ed Welburn, Global Vice President, GM Design, said, “As China exerts a greater influence on global automotive design, the work of Wulin and her team will be critical for helping GM remain a trendsetter locally and around the world.”

Given that the population of China is on the order of 1.3-billion, “a greater influence on global automotive design” will undoubtedly become an understatement.