Ford: Serious About Global

Ford is seriously looking at its global product portfolio and using it to its advantage in terms of product offerings for its North American market.

Ford is seriously looking at its global product portfolio and using it to its advantage in terms of product offerings for its North American market. For example, there are the Fiesta and the Focus coming—both vehicles that are European in their origins. And at the Frankfurt show Ford announced that in late 2011 there will be a vehicle from Over There coming here. It is the C-MAX, a C-segment car that is, well, unlike “cars” as are typically known in the U.S. That is, the C-MAX is a comparatively compact vehicle, especially when you take into account that it is designed to seat seven.

 

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That’s right: Seats seven.

There are three rows of seats, with the second row configured such that the center seat can be folded under one of the outboard seats, thereby providing a pass through to the third row. Or the vehicle can be setup for 2+2+2 seating. Or the seats in the second and third rows and be folded so that there is a flat load floor.

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The vehicle features a high roofline (and does bring to mind the shape of the Mazda5). It has twin sliding doors.

 

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The vehicle features Ford’s “kinetic design” form language. . .which may be a little disconcerting to U.S. buyers to the extent that it was developed in Europe and has been used there for the past few years while the U.S. designs have not been as aggressively geometric (Flex notwithstanding).

This is further evidence of how Ford is leveraging its resources. In the C-segment it will be rolling out up to 10 models on the platform, which could account for some two million vehicles annually. Which clearly amortizes engineering and other costs.