Euro Sales March Forward

While the headline should be: “Europe 2014 Auto Sales Up 5.3%,” the “when” is more interesting than the “what.” JATO Dynamics calculated the numbers.

While the headline should be: “Europe 2014 Auto Sales Up 5.3%,” the “when” is more interesting than the “what.”

JATO Dynamics calculated the numbers. It determined that nearly 13-million units (12,995,397) were sold in Europe last year, and the sales were up across in the board in the 29 markets analyzed (even if the increase was only 0.3% in France).

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What’s interesting is to look at when the month-by-month sales occur. Although things are improved in 2014, note how when people buy cars track. Clearly, there is habit involved.

Volkswagen was dominant. In 2014 it delivered 1,612,895 units (up 3.9% from ’13).

Ford came in second at 961,844 (up 4.3%), a sizeable 651,051 vehicle difference.

Third? Opel/Vauxhall at 885,714.

As for vehicles, the VW Golf held the number-one spot, with 520,958 units. The Ford Fiesta was second, at 308,999, and the Renault Clio third, at 300,924.

We wonder, however, what is it about car sales and Europe in March?