Drive One?

Funny thing seems to be happening in the auto world: The options are trumping the basic transportation devices, particularly those options in the electronics realm.

Funny thing seems to be happening in the auto world: The options are trumping the basic transportation devices, particularly those options in the electronics realm.

Case in point: Ford SYNC. Since its introduction, Ford has found that the voice-activated system that it developed in partnership with Microsoft has actually led people to buy Ford cars because they offered the system. (One could be churlish and say “Buy somewhat less-than-class-leading cars like the current Ford Focus, in which the system was introduced,” but we won’t be.)

Sort of like buying a house because you like the refrigerator.

Ford is continuing to add functionality to the system, such as the ability to listen to streaming Internet radio from Pandora (music) and Stitcher (news and information), which is going to be available in the forthcoming Fiesta:

 

The Fiesta, by the way, is reportedly a really good car even if you don’t have the audio system turned on.