Citroën DS4 & Why the World Isn’t Small

A year ago about this time, Citroën introduced a concept car called the “DS High Rider.” Presumably, the “High Rider” was what would be called in North America a “crossover utility vehicle” (CUV). And if you look at the lines of the concept: it becomes fairly clear that this is the sort of thing that is now familiar, particularly if you consider the sheet metal found on Infiniti products, for example, like this, the2011 Infiniti EX: While there is all kinds of rhetoric about the world being flat and small and suchlike, what’s interesting to note is that there seems to be quite a substantial gulf.

A year ago about this time, Citroën introduced a concept car called the “DS High Rider.” Presumably, the “High Rider” was what would be called in North America a “crossover utility vehicle” (CUV). And if you look at the lines of the concept:

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it becomes fairly clear that this is the sort of thing that is now familiar, particularly if you consider the sheet metal found on Infiniti products, for example, like this, the2011 Infiniti EX:

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While there is all kinds of rhetoric about the world being flat and small and suchlike, what’s interesting to note is that there seems to be quite a substantial gulf.

Here is the production car that obviously had its roots in the High Rider, the DS4, which is soon to be launched in Europe:

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The car is what Citroën describes as a “raised four-door coupe.” Again, CUV design territory. The car is 168.1 in long, 71.2 in wide, and 60.2 in high.

You may be wondering where those people are going. Possibly to a computer, because on 28 February (note how the date is in more of a European format than is common in the U.S.), “Starting at 11 am”—presumably Paris time—“and lasting just a few days, Citroën will be opening orders for the DS4 on the German, French, and Swiss pages of its dedicated site, www.ds4.citroen.com.”

And there they will have the opportunity to be a lucky 500 who will be able to get the DS4.

Here’s the thing about the difference. In the U.S., such undertakings are for vehicles that are typically truly something difference, like the Nissan LEAF or the Chevy Volt. I have a hard time imagining something like the next-generation Buick Enclave going up on a website for the first 500 lucky buyers.