China and Peugeot

Last week the Peugeot 308 sedan launched in China.

Last week the Peugeot 308 sedan launched in China. More specifically, the Dong Feng Peugeot 308 launched in China.

Not only is the car being sold in 241 Peugeot dealers in 191 Chinese cities, but it is being manufactured at the DPCA joint venture plant number one in Wuhan. According to Peugeot, the Dong Feng Peugeot 308, which is based on the PSA Peugeot Citroën Group platform 2, “benefits from the best technologies available and on the cutting edge industrial know how of the Group.”

In other words, this is no down-market vehicle; it is as good as, presumably, Parisians get.

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This is the third Chinese-built Peugeot to launch in the past 18 months (e.g., the 508 is being produced in plant number two in Wuhan).

While it is all too easy for some in the West to underestimate the profound influence of China in the auto industry—thinking, say, that the Chinese might be interested in something less comprehensive than is the case in the West—this is another bit of evidence that the world’s largest car market is driving forward with the latest technology, not with the least.