Chevy’s New Theme

According to the Free Online Dictionary, this is what “CRD” stands for: CRD Capital Requirements Directive CRD Centre for Reviews and Dissemination CRD Capital Regional District CRD Central Registration Depository CRD Center for Rural Development CRD Common Rail Diesel CRD Carbohydrate Recognition Domain CRD Council for Resource Development CRD Chronic Respiratory Disease CRD Civil Rights Division CRD Color Rendering Dictionary CRD Control Rod Drive CRD Chronic Renal Disease CRD Cavity Ring Down CRD Capstone Requirements Document CRD Cariboo Regional District CRD Child Restraint Device CRD Complete Randomized Design CRD Community Recreation Division CRD Community Relations Division CRD Customer Relations Department CRD Cosmic Ray Division CRD Customer Request Date CRD Central Reproduction Department CRD Customer Requirements Document CRD Customer Required Date CRD Confidential-Restricted Data CRD Completely Random Design CRD Clinician's Research Digest CRD Community Relations Director CRD chemical reconnaissance detachment CRD Comodoro Rivadavia, Chubut, Argentina - Comodora Rivadavia CRD CINC’s required date CRD Commander's Required Date CRD Common Route Definition CRD Colorado River District CRD Complex Repetitive Discharge CRD Change Request Document CRD Call Routing Device CRD Center for Rheumatic Diseases CRD Competitive Range Determination CRD Change Request Disposition CRD Coordination Response Division CRD Cell Rate Decoupling CRD Comments and Response Document CRD Creation/Revision/Deletion Request CRD Crystal Reports Distribution CRD Commission Régionale de Développement de la Région de Bruxelles-Capitale CRD Customer Reference Data CRD Call Routing Database CRD Centre de Recherche Développement CRD Critical Requirements Document CRD Concepts and Requirements Directorate CRD Complete Round Dictionary CRD Christian Research and Development CRD Cargo Ready Date CRD Collaborative Research Division CRD Concrete Research Division, Handbook for Concrete and Cement CRD Common Route Description CRD Command Requirements Document CRD Contractor Repair Depot CRD Customer Response Division CRD Commander's Remote Display CRD Credit Request Date CRD Commité Regionaux de Developpement CRD Corporate Reporting Database CRD Common Relationship Data CRD Component Reference Designator CRD Communications and Research Department CRD Compliance Research Division Well, at least that was until yesterday, as “CRD” now also stands for the new tagline for Chevrolet—I mean “Chevy.” That hoo-ha regarding whether the diminutive could be used within the cylindrical walls of the Ren Cen is now behind us.

According to the Free Online Dictionary, this is what “CRD” stands for:

CRD

Capital Requirements Directive

CRD

Centre for Reviews and Dissemination

CRD

Capital Regional District

CRD

Central Registration Depository

CRD

Center for Rural Development

CRD

Common Rail Diesel

CRD

Carbohydrate Recognition Domain

CRD

Council for Resource Development

CRD

Chronic Respiratory Disease

CRD

Civil Rights Division

CRD

Color Rendering Dictionary

CRD

Control Rod Drive

CRD

Chronic Renal Disease

CRD

Cavity Ring Down

CRD

Capstone Requirements Document

CRD

Cariboo Regional District

CRD

Child Restraint Device

CRD

Complete Randomized Design

CRD

Community Recreation Division

CRD

Community Relations Division

CRD

Customer Relations Department

CRD

Cosmic Ray Division

CRD

Customer Request Date

CRD

Central Reproduction Department

CRD

Customer Requirements Document

CRD

Customer Required Date

CRD

Confidential-Restricted Data

CRD

Completely Random Design

CRD

Clinician's Research Digest

CRD

Community Relations Director

CRD

chemical reconnaissance detachment

CRD

Comodoro Rivadavia, Chubut, Argentina - Comodora Rivadavia

CRD

CINC’s required date

CRD

Commander's Required Date

CRD

Common Route Definition

CRD

Colorado River District

CRD

Complex Repetitive Discharge

CRD

Change Request Document

CRD

Call Routing Device

CRD

Center for Rheumatic Diseases

CRD

Competitive Range Determination

CRD

Change Request Disposition

CRD

Coordination Response Division

CRD

Cell Rate Decoupling

CRD

Comments and Response Document

CRD

Creation/Revision/Deletion Request

CRD

Crystal Reports Distribution

CRD

Commission Régionale de Développement de la Région de Bruxelles-Capitale

CRD

Customer Reference Data

CRD

Call Routing Database

CRD

Centre de Recherche Développement

CRD

Critical Requirements Document

CRD

Concepts and Requirements Directorate

CRD

Complete Round Dictionary

CRD

Christian Research and Development

CRD

Cargo Ready Date

CRD

Collaborative Research Division

CRD

Concrete Research Division, Handbook for Concrete and Cement

CRD

Common Route Description

CRD

Command Requirements Document

CRD

Contractor Repair Depot

CRD

Customer Response Division

CRD

Commander's Remote Display

CRD

Credit Request Date

CRD

Commité Regionaux de Developpement

CRD

Corporate Reporting Database

CRD

Common Relationship Data

CRD

Component Reference Designator

CRD

Communications and Research Department

CRD

Compliance Research Division

Well, at least that was until yesterday, as “CRD” now also stands for the new tagline for Chevrolet—I mean “Chevy.” That hoo-ha regarding whether the diminutive could be used within the cylindrical walls of the Ren Cen is now behind us.

CRD is “Chevy Runs Deep.” You may have missed it during last night’s World Series game, given all of the runs being scored. According to Joel Ewanick, vp of U.S. Marking from GM, that venue was selected because “The World Series is a defining piece of American culture. It has a story, a soul and a connection to every generation—just like Chevrolet. You can’t get a better fit than Chevy and baseball. It’s the perfect opportunity to talk about Chevy’s commitment to America and showcase our news cars, trucks and crossovers.”

A couple points. One: How much does the brand resonate with baseball because of a genius line of yore: “Baseball, hot dogs, apple pie, and Chevrolet”? The line scans like greeting card poetry—which is a complement, not criticism.

“Chevy Runs Deep”?

Second, Chevy ought to have a commitment to America, since America still owns the company.

Here’s betting that people will remember Bob Seger singing “Like a Rock” as the background for Chevy truck ads than anyone will remember Tim Allen doing voice-overs for “Chevy Runs Deep.”