Chevy Goes Green Labeling

  If you look closely at vehicle window stickers you’ll find a box that contains information on where the parts came from and where the vehicle, engine and transmission are manufactured.

 

If you look closely at vehicle window stickers you’ll find a box that contains information on where the parts came from and where the vehicle, engine and transmission are manufactured.

Chevy is amping up the info by providing what it is calling the “Ecologic” environmental label on its cars. This spells out not only the ecological benefits of the features that the car has (most consumers may not realize that their electric power steering uses less energy than a hydraulic system—of course, many of them may not have a clue as to what kind of steering system they have, but that’s another story) and how recyclable it is (generally speaking, cars are highly recyclable products). They’re even indicating how green the factory the car is built in is, as in, for example, whether it is landfill-free.

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Stated Mark Reuss, GM North America president, “Customers want companies to be honest and transparent about their environmental efforts and sustainably goals, and rightly so. Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress.”

The first Ecologic sticker will be put on the 2012 Chevy Sonic.