Car for the Kidz?

According to the Centers for Disease Control and Prevention, every day in the U.S. distracted driving contributes to nine deaths and 1,153 injuries.

According to the Centers for Disease Control and Prevention, every day in the U.S. distracted driving contributes to nine deaths and 1,153 injuries. Every day.

And while the CDC acknowledges that many states have banned texting while driving and the use of hand-held phones, “the effectiveness of cell phone and texting laws on decreasing distracted driving-related crashes requires further study.”

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No, that’s not at all distracting. . . .

Which probably means—especially in the harsh light of a 2011 study that showed 69% of drivers in the U.S. ages 18 to 64 had talked on their cell phone 30 days prior to the survey and that 31% of the same cohort had texted or emailed in the same timeframe—that things aren’t getting much better.

Designers and engineers certainly have a responsibility when it comes to creating vehicles that minimize distraction.

Which makes a concept that Nissan will be showing at the Tokyo Motor Show, a concept that’s aimed at new drivers, described by the company’s product planning general manager Hidemi Sasaki as “”share natives,” as in sharing via digital devices, seem downright dubious.

According to Sasaki, “What share natives want from cars is not the joy of driving or their own private space, but a better way to connect with friends and share experiences.”

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Car interior or party pad?

Although the interior of Teatro for Dayz is stark white, image technology is built into the seats, headrests, door trim, and instrument panel.

Executive Design Director Satoshi Tai says: “The interior can be visually altered according to one's mood, for playing games, and in the blink of an eye to surprise friends. What Teatro for Dayz is, how it's used, and what it could become are all up to the share native’s imagination.”

Sasaki: “Share natives feel that time spent in a car should be time for connecting and sharing experiences with friends. We can no longer attract their attention with the same old values."

Like safety?