Cadillac Elmiraj Concept: The Designers Speak

Gary S. Vasilash

Mark Adams, Cadillac design director: “Elmiraj advances Cadillac’s provocative modern design and performance, contrasted with bespoke craftsmanship and luxury. It explores performance driving, as well as how we’re approaching elevating the Cadillac range and new dimensions of Art & Science philosophy.”

2013 Cadillac Elmiraj Concept

Niki Smart, lead exterior designer: “Elmiraj is about poise and proportion. We wanted a mature statement for Cadillac, where simplicity and subtle adornments create a purposeful presence.”

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Gael Buzyn, lead interior designer: “A concept provides not only an opportunity to explore new design ideas, but to pursue new techniques for elegant craftsmanship and materials.”

2013 Cadillac Elmiraj Concept

Clay Dean, executive director of Advanced Design: “This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury. This project originated around the simple persona of ‘the drive,’ or the visceral experience of driving a great luxury coupe. It’s an expression of the confidence and poise you feel driving a high-performance car, which we feel is an essential element of top-level luxury.”

Dean: “We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative. Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”

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Elmiraj—named for California’s El Mirage Lake, a dry lake bed where there have been more than 50 years of performance runs—was designed at the GM advanced design studio in North Hollywood, California under the direction of Frank Saucedo. It was hand-built in Michigan.


Body style: Four passenger, two-door grand coupe

Height: 55 in.

Width: 76 in.

Length: 205 in.

Curb weight: 4,000 lb. (approx.)

Engine: 4.5-liter twin-turbo V8

Horsepower: 500

Torque: 500 lb-ft