Box Full of Soul

Michael Sprague, chief operating officer and executive vice president, Kia Motors America, makes an interesting observation about things of a boxy nature—vehicles of a boxy configuration, that is.

Michael Sprague, chief operating officer and executive vice president, Kia Motors America, makes an interesting observation about things of a boxy nature—vehicles of a boxy configuration, that is.

It started with the Honda Element, which was launched as a model year 2003 vehicle. Clearly unlike anything else out there at the time.

Element

Then there was the—some might argue—iconic Scion xB, a model year 2004 vehicle, which put Scion on the scene in a way that even surprised the people at Toyota (Scion’s parent).

xB

Then there was the Nissan Cube, which made its way to the U.S. in 2009.

2014 Nissan cube

And last but not least, there’s the Kia Soul, which appeared in the U.S. in 2010.

2016 Soul

Last year, there were 147,133 Souls delivered, up from 145,316 in 2014. A slight bump, but a bump nonetheless. That makes the Soul number two only to the Optima (159,414 in 2015) in the Kia lineup.

The other boxes are boxed out of the market.

The Soul endures, and according to Sprague, will continue to.