BMW’s Attraction

With approximately two-million visitors per year, the biggest tourist attraction in Munich is. . .BMW Welt.

With approximately two-million visitors per year, the biggest tourist attraction in Munich is. . .BMW Welt. That’s right. A BMW museum-cum-car-delivery center (about 100 cars per day). Designed by Coop Himmelb(l)au, the BMW Welt is not only an architecturally striking building, but is multifunctional, including a variety of shops, restaurants, and auditoriums for presentations, concerts, and more.

In addition to which, the facility is located next to the BMW Munich Plant, the original BMW factory. The plant currently manufactures 1,000 3 Series vehicles and 1,000 engines (six-, eight, and even 12-cylinder engines) each day. It also includes a tool making facility. And tours are available.

While there is The Henry Ford in Dearborn that offers a tour of the Rouge Plant, when you consider that there are giant attractions in Germany from VW and Mercedes, as well, it becomes fairly clear that the auto centricity of the U.S. may be somewhat exaggerated.

Two-million attendees—paying attendees—per year!

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