Audi Sets Sales Records—and Not Just in the U.S.

Audi had a record 2011 in the U.S., selling 117,561 vehicles.

Audi had a record 2011 in the U.S., selling 117,561 vehicles. That bested the previous record, set in 2010, of 101,629 vehicles. It is a 15.7% increase.

While that is certainly significant, its performance in another non-German market should give those of us in the U.S. a bit of pause.

In 2011 Audi set another sales record, this one of 313,036 vehicles, which is more than twice the record U.S. number. It occurred in China. That is up 37% over the previous year.

China is now Audi’s biggest market.


Audi Q5 Sales on the Rise in China

It is worth noting that while there are imported models in the mix, there were some 252,000 locally built Audis in the Chinese number—up 29% from 2010--including 54,260 Q5s produced in Changchun, which represents a 93% sales increase of the SUV over the previous year.

Audi is increasing its production capacity in China, as there is a new plant being built in Foshan in South China, which is to open next year with a projected annual volume of 150,000 to 200,000 units. Last year it increased its capacity at the FAW-VW joint venture plant in Changchun to 300,000 units.

The number of Audis produced in the U.S.: zero.