At the risk of becoming All Audi All the Time here, it occurs to us that while the company is rightfully lauded for its design, there is that other part of the equation that can’t be overlooked, which is production.
You can have all manner of cool designs, but if you can’t produce them with high levels of quality and do so in a manner that allows them to be competitively priced, you might as well not get out of bed in the morning.
Audi body shop
According to Axel Strotbek, Audi member of the Board of Management for Finance and Organization, the company plans to spend some €13 billion through 2016 to improve its position, of which there is a significant amount going to expanding, modernizing or building new production facilities.
“The expansion of our global manufacturing infrastructure will help us to continue growing,” said Strotbek.
On a global basis it sold 1,302,659 vehicles in 2011. It plans to sell more than two million by 2020.
So it is building a plant in Foshan, China, which is to go on line in 2014 and another plant in San José Chiapa, Mexico, which is to be ready in 2016. It is building a body shop, a paint shop and a press shop at its plant in Györ, Hungary. And there are significant amounts being spent at its plants in Ingolstadt and Neckarsulm, Germany.
Areas that the company is addressing with the investments include the improvement of conventional powertrains, its lightweight construction capabilities, and electric mobility.
Great-looking, highly efficient vehicles built in state-of-the-art facilities. Want to know why Audi is doing so well?