Audi Announces Serious Investment

While many vehicle manufacturers are “rationalizing” their production and development operations—which is an innocuous way of saying that they’re cutting them—Audi has announced the biggest investment program in its history: €11.6-billion between 2011 and 2015.

While many vehicle manufacturers are “rationalizing” their production and development operations—which is an innocuous way of saying that they’re cutting them—Audi has announced the biggest investment program in its history: €11.6-billion between 2011 and 2015.

This investment will include hiring approximately 1,200 people. Explained Thomas Sigi, member of the Audi AG board of management for Human Resources, “Innovation requires people. For this reason, we want to hire around 1,200 in 2011 who will primarily bolster our electromobility and lightweight construction fields of competence, as well as the implementation of our growth strategy.”

e

Audi e-tron Spyder

Approximately €9.5-billion will be invested in new product and new technology development, including products like the all-electric Audi R8 e-tron.

And while Audi is experiencing tremendous growth in places like China, it is not overlooking where it comes from: some €5-billion will be invested in its German sites in Ingolstadt and Neckarsulm.

A

Audi lightweight structure