Audi A1: Yes, There’s an App for That

“Uncompromising quality is a fundamental value of the Audi brand.

“Uncompromising quality is a fundamental value of the Audi brand. Our brand is venturing into what for us is a new class with the A1, but the smaller size of the vehicle does not mean that the customers expect anything less than they always do from an Audi.” That’s Werner Zimmermann, Head of Quality Assurance at AUDI AG, talking about the compact A1 that was unveiled last month at the Geneva Motor Show and which is going into production in a plant in Brussels.

 

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So, while waiting for the car to arrive, an iPhone app has been launched by Audi, the “Audi A1 Beat Driver.” This lets the player move an A1 around the screen, racing to the following tunes: “Accelerate” by Torpedo, “I’m A Rope” by Tommy Sparks, “Strength In Numbers” by The Music, “Farewell To The Fairground” by White Lies, “Gold Guns Girls” by Metric, “1989” by The Rakes, “Bulletproof” by La Roux, “Digital Age” by The Fall and “Want U” by Lo-Fi-Fnk.

 

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We think we’ll wait for the real thing.