After All, a Car Is a Whole Lot of Parts

“Mopar ’10 has a wicked, sinister appearance that will turn heads.

“Mopar ’10 has a wicked, sinister appearance that will turn heads. It has 20-inch forged heritage gloss-black wheels, black-chromed grille surround and a functional, vented T/A-style hood with vintage hood pins. Mopar graphics are everywhere -- on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door.

“It’s available only in black with a choice of three accent colors: Mopar Blue, Red or Silver. Inside, look for Katzkin leather seating with stitching that matches the exterior stripe, a custom leather-wrapped steering wheel, and a Mopar T-handle for automatics or a pistol-grip for manuals.”

That’s Ralph Gilles, president and CEO of Dodge Car Brand and senior vice president of Product Design for Chrysler Group, talking about what is for him something of a two-fer, given his two assignments. The “Mopar ‘10” is a limited-edition—they swear 500 and only 500 will be built at the plant in Brampton, Ontario, then upfitted at a facility in Windsor—version of the 2010 Dodge Challenger, which has been reconceived by exterior designer Mark Trostle and interior designer Dan Zimmermann. Under that hood with the functional air scoop resides a 5.7-liter HEMI engine.

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According to Pietro Gorlier, president and CEO of Mopar, the car is priced at $38,000 ($1,000 more for a manual), which puts it right between an R/T at $31,610 and an SRT8 at $43,680.

One interesting aspect of this limited-edition vehicle is the fact that while there have been “designer” versions of cars—from Bill Blass to Eddie Bauer—here’s a case where a vehicle manufacturer is using its well-regarded parts division as the identity for the vehicle.

If cars can have halos, then this might help them move some timing chains and fuel pumps.