17. July 2014
The Honda of America Marysville Auto Plant in Ohio is something of a historic place. Sure, it is only a bit over 30, which doesn’t make it too historic, but it is the plant that, back in 1982, initiated production of what some once designated “new domestic vehicles,” as in “not traditional Big Three vehicles.”
Given that all that has changed in the auto industry over the past 30 years, one could argue that Marysville really is a historic place.
Marysville comes to mind because on Monday the workers there initiated production of the all-new Acura 2015 TLX premium sports sedan.
The Acura TLX will only be built in Marysville. It was designed and engineered in Torrance, California, and Ohio.
Said Marysville plant manager Rob May, “We are proud to be the exclusive global manufacturer of the Acura TLX. Working side-by-side with our Acura engineers, our dedicated team of manufacturing associates is committed to exceeding the expectations of every customer and producing the best products in the world.”
While you might simply think that that is the sort of thing that a plant manager anywhere would say about the production of anything, given Marysville’s track record, year in, year out, building the Accord, which is one of the best-selling and most bullet-proof cars on the road, May is not merely exercising rhetoric.
The TLX is a crucially important vehicle for Acura. In terms of cars, it joins the ILX compact sedan and the RLX luxury sedan. On the truck side, there are the RDX compact and MDX full-size crossovers and a few ZDXes still left on lots. The trucks are doing fairly well, but the cars are a bit anemic. (E.g., although the sales of the RLX through June are up 33.3% compared to the same period last year, only 2,084 of them have been sold.)
It is hoped that the TLX will kick start sales.
Incidentally, about that aforementioned “new domestic” moniker.
In the case of Acura, more than 90% of the vehicles it sells in the U.S. are built in the U.S.
After 30 years, we can probably drop the modifier in front of “domestic.”