22. February 2012
Last week when we took at look at the Hyundai Veloster we observed that while we think the design is best in class, with “class” being almost anything on four wheels that ordinary people could afford without having to spend the rest of the time they’re making car payments eating kibble, Hyundai Motor America president and CEO John Krafcik chimed in and pointed out: “You can’t read anything into the sales results…we’re incredibly short of Velosters, with just a few per dealer right now. It remains the fastest turning Hyundai.”
Given the meteoric sales rise across the Hyundai lineup, that’s pretty damn fast.
Which just goes to show you that truly making a design statement can have great consequences vis-à-vis sales.