A Laugh Before the Storm

At the risk of seeming like a shill for Suzuki, this press release from the company is worth quoting in full as it indicates a certain sense of humor that we’re all going to be needing a week from now—the Black Friday in question—when holiday shopping begins in hyper-earnest. . . SUZUKI OFFERS RESPITE FROM HOLIDAY SCRAMBLE BREA, Calif. (Nov. 20, 2009) – In a country rocked – and shocked – by an all-too-long economic downturn, American Suzuki Motor Corp. has continued to offer Americans affordable alternatives (and America’s #1 Warranty) for their transportation needs.

At the risk of seeming like a shill for Suzuki, this press release from the company is worth quoting in full as it indicates a certain sense of humor that we’re all going to be needing a week from now—the Black Friday in question—when holiday shopping begins in hyper-earnest. . .

SUZUKI OFFERS RESPITE FROM HOLIDAY SCRAMBLE

BREA, Calif. (Nov. 20, 2009) – In a country rocked – and shocked – by an all-too-long economic downturn, American Suzuki Motor Corp. has continued to offer Americans affordable alternatives (and America’s #1 Warranty) for their transportation needs. With Black Friday [http://en.wikipedia.org/wiki/Black_Friday_(shopping)] on the horizon, Americans looking for a supplement to the annual shopping extravaganza can find it in their nearest Suzuki automotive showroom. According to analysts at http://truecar.com, the notoriously busy after-Thanksgiving shopping day also brings with it, on average, the biggest markdowns of the year in the automotive marketplace—including good buys on Suzuki’s already-affordable lineup of cars, trucks, SUVs, scooters, motorcycles, ATVs and marine engines. 

While it should be noted that Suzuki’s dealers will not open at 4:00 a.m.; the service drive at most Suzuki facilities open at 7:00 a.m., while the retail showroom is generally manned by 8:30. This gives early shoppers at least three – and possibly four – hours of the mad shopping scramble before escaping to the relaxing environment of an American Suzuki outlet.

Once there, potential car buyers will have the opportunity to enjoy a complimentary cup of coffee, an easy-to-find sales staff and an early look at Suzuki’s newest entry, the Kizashi. Pronounced “Kee-Zah-Shee” and meaning “something great is coming” in Japanese, Suzuki’s all-new sport sedan has received favorable press and car-of-the-year consideration since its world debut last month. The Kizashi offers an expressive design, a composed Euro-like platform and an inline four producing power equivalent to 185 reindeer. At a starting price under $20,000, Suzuki’s Kizashi constitutes a genuine alternative in the midsize marketplace. 

Once shoppers have filled their thrifty, gift-buying fix, Suzuki encourages consumers to take a look at something they could use to haul it all home – Suzuki’s Kizashi, Grand Vitara, SX4 or Equator.

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