Shiro Nakamura and the Pursuit of Charm
Nowadays, beautiful automotive design is not enough. Shiro Nakamura thinks that character is a key differentiator. And charm.
Shiro Nakamura, head of Nissan Design, describes the current period as “A very strong time in the history of automotive design.”
Nakamura on the Nissan Juke. “It is not necessarily a beautiful car, but it has a strong, charming appeal. It has character. A very nice character.” While he acknowledges that the Juke isn’t a mainstream vehicle, having unique products like it are essential for a brand like Nissan. Nowadays, character matters.
Just as fun form meets function in the products from Alessi—as is the case with this the Pito kettle designed by Frank Gehry—Nakamura thinks that Nissan products should have a charming appeal. (Alessi photo by Aldo Ballo)