Looking @ Autodesk 2011

Gary S. Vasilash

Robert Kross, senior vp, Manufacturing Industry Group, Autodesk, the developer of design software for engineering and entertainment, raised an interesting point: Why should a CAD package have less awesome images than a $50 game?

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Robert Kross, senior vp, Manufacturing Industry Group, Autodesk (http://usa.autodesk.com/), the developer of design software for engineering and entertainment, raised an interesting point: Why should a CAD package have less awesome images than a $50 game? Perhaps he had his people go over to the entertainment side of the house, because the efforts in Autodesk’s 2011 lineup for digital prototyping has outstanding visual fidelity in addition to enhanced capability.

Kross said that Autodesk’s goal is to provide the capability to do digital prototyping. The focus is on the integration of the various packages—Inventor, AutoCAD, Algor, Alias, Moldflow, etc.—such that designers and engineers are able to create, simulate, engineer, analyze, visualize, and otherwise develop products in a seamless manner. He also pointed out that the focus is on the product development, from concept to production, not on product lifecycle management.—GSV