Inside the Buick Avista

One of the interesting things to know is that the Buick design studio includes, says John McDougall, Creative Interior Designer for the marque, both advanced and production teams. So when they develop something like the Avista concept vehicle, there is a pretty good notion of whether this is total blue sky or somewhat down-to-earth. Think of it as imagination leavened by the potential for execution.

McDougall uses a few key words to describe what he was trying to accomplish as he executed the interior design for the vehicle:
  • Aggressive
  • Lean
  • Minimal

This is a 2+2 that is meant to be driven, McDougall says, and the College for Creative Studies grad, a Millennial who hails from North Dakota, simply loves the opportunity to create interior designs. Why interiors and not exteriors? Because, he explains, there are plenty of things that need to be designed on the inside of the car.

He points to the cantilevered seats that seem to be floating both from the bottom and at the top near the headrest. He points to trim surfaces and the front seat backs that are made with a 3D printing technique. He points to the brake and accelerator pedals, metal, with cutout spaces to underscore purposeful lightness. He points to the center console with its electromechanical metallic surface with interface controls. He points to the patterns on the seating surfaces that are subtly echoed on the console and doors, an undulating wave pattern. He points to . . .

Plenty of things that take design and attention.

There is a tinted aluminum material. There is exposed carbon fiber with a fleck in it that adds richness. There isn’t any wood. Which McDougall says wasn’t appropriate for this vehicle. There is, however, leather on surfaces such as the IP, which he points out ages well.

“The Avista is about beautiful, simple lines and technical elements,” McDougall says.—GSV