Inside CALTY

We pay a visit to one of the leading design studios in the U.S., one established by Toyota more than 25 years ago.

Making It: How the Automakers Measure Up

When it comes to how well companies are manufacturing their vehicles from the standpoint of the factory floor, the people at Harbour and Associates have the benchmark vantage point. Here are some observations about their most recent assessments.

Going After the Middle Market

Mid-size sedans represent the biggest car market in the United States for very logical reasons.

This Could Be the Start of Something New

There are two new cars from Toyota. One can be thought of as a vehicle for the pragmatic. The other can be considered a car for those who like to put the pedal to the metal (and actually, the pedals for one trim level actually are metal: aluminum). Both, however, are designed and built for appeal to the youth market, the consumers that Toyota hopes will be with it for the long haul. Here are looks at the all-new ECHO and the seventh-generation Celica.


Selling An Idea? Try "Verbal Conformity"

Employees want many things: challenging work, recognition of their contributions to the business, benefits that protect them against the uncertainties of life, safe working conditions, and managers who provide leadership.But beyond this, they want something more: a feeling that what they think counts, a sense of contributing to their company—in short, an opportunity to participate in business decisions that affect them.How can you, a manager, encourage more participation by your people?For one thing, you can listen—really listen—to what they have to say about their jobs, about impediments they may encounter in doing their work, and about any ideas they have for performing better or more efficiently.For another, you can give them more opportunities to do their jobs in their own way.It's a rare manager who can't improve in this area of giving his or her people a deeper feeling of participation in the company.

Designing Innovation

To lead you must be in the forefront, not moving along with everyone else.