Columns

Why Japanese OEMs Do So Well—& What Detroit Can Do To Regain Market

For the last 10 years, IRN has been very vocal regarding the ongoing decline in market share and the overall competitive strength of the traditional Big Three.

Healthy Innovation

Like people, companies tend not to make any substantive changes in behavior until it’s almost too late.

The Pursuit of Passion

One of the points that’s made ad naseum by people within the auto industry is how this is an industry based on passion.

Toward Better Communications

If you suspect that your batting average in communications falls well below 1.000, here are some tips that may help you.

Feature

Creating the Inviting Interior

Bill Fluharty, vice president of Industrial Design at Johnson Controls, not surprisingly thinks that the focus on automotive interiors is well overdue. Some of the drivers for this change of perspective may be surprising.

Conventional Engines: Not Dead Yet

Fuel cells and hydrogen may get all of the headlines, but gas and diesel internal combustion engines have a lot left to offer.

The Frame of The Future?

Revised safety standards, tighter fuel economy requirements, and cost pressures are forcing wholesale change to current light truck body-on-frame designs. The Auto/Steel Partnership’s Lightweight SUV Frame project has a strong contender for this frame of the future.

American Heritage

It's the one thing the domestic automakers have that their competitors don't. If properly used, it can spark the imagination of buyers, and erect an impenetrable barrier against foreign competitors.

Cadillac's Brute Finesse

Stuffing an oversize engine into a small, light platform may be an American hot rodder's dream, but it takes skill to be a player in the sport sedan market.

The Six-Hour Car: How IT Can Help Make It Happen

Although there are certainly a number of information technology (IT) systems available, right now, the automotive supply chain is still tangled when it comes to passing information from OEMs to Tier X. Pamela Lopker thinks there’s a way to straighten it out and to greatly reduce the time to go from order to delivery.

How EGA Makes Better Dies

Honda Engineering North America (EGA) has developed a recipe for making inexpensive dies that can produce complex panels: start with digital prototyping, stir in simulations and add a dollop of creative frugality.

Durango: Designing, Engineering & Producing A Better SUV

Chrysler Group is taking the opportunity with its second-generation Durango to create a product that has all of the fundamentals right so that it can be competitive in a marketplace that has more than its share of contenders.

RAM SRT-10: Just Try To Wipe That Stupid Grin Off Of Your Face

Stuffing an oversize engine into a small, light platform may be an American hot rodder's dream, but it takes skill to be a player in the sport sedan market.