Chevrolet: We'll Be There, but the Corvette Won't

 GM's plans to establish its own version of Ford's Premium Automotive Group will see Cadillac and Saab sold side-by-side in North America and Europe, and eventually joined by both Alfa Romeo (brought back to North America as part of the deal between GM and Alfa's parent, Fiat) and an independent Corvette product line

Detroit's Suicide (Door) MACHINES

Though not always Born to Run, the concept vehicles at the 2001 North American International Auto Show showed many things, including a strong trend toward rear-opening (aka, suicide) doors

Lean Lessons

A look at the current state of lean manufacturing in North America—or maybe that should be a look at the lack of lean

Keeping Track With Symbology

Bar code symbologies and scanner technologies are hardly new, but standardizing their application in the automotive industry for shipping and marking parts directly is

All In a Day's Work

Whether it's a motorcycle, knife, bra, or tea kettle, industrial designer Richard Seymour works to shift paradigms, exclude none, provide solutions, adapt machines to man, challenge expectations, tickle the senses and make life better


PSA Rising

Despite its absence from the world’s largest market, Peugeot it is not only surviving, but is actually prospering

Philosophy & Passion

 It is essential for an organization to have two things: (1) people who have an understanding of its raison d'être; (2) people (the same ones) who have a passion for actualizing (1) One part of this is intellectual; the other part, no less important, is emotional

Past Is Prologue

It finally happened: J Mays, vice president of Design at Ford, has seen the light—or maybe better put, his boss allowed him to see the light and show that Mays really is passionate about the product

Branding is for Cowboys

Oh, for the good old days when branding was something that happened to cattle

Body Building

Mike Dorney, ACA chairman and vice president of Sales and Marketing for The Budd Company Plastics Div is confident that composites have a competitive future because they permit vehicle manufacturers to make comparatively cost-effective modifications to vehicles so that these vehicle can maintain a certain degree of "freshness" in the marketplace